READ THIS! BE A CREATOR..NOT JUST A USER!!

RW: If you just look at technology, especially social media, adoption among minorities, African-American [users] over-index. There are top technology platforms like Twitter, Instagram, Facebook -- a little bit less on Facebook, but Twitter and Instagram especially -- where African-Americans over-index and were the influencers and were the drivers. A lot of them are entertainers. Long story short, we tend to be the users of early social platforms and technology platforms... mainly because of our need to connect with others like us.

"If you just look at technology, especially social media, adoption among minorities, African-American [users] over-index… It’s funny that we tend to be the first users but we’re not the creators."

It’s funny that we tend to be the first users but we’re not the creators. There’s a gap -- we want something, we just don’t know how to do it, then someone else figures it out and we become the first to use it. If we can help become the beginner or the leader that actually creates some of the things we know our market would use, I think it’s a core insight for the entire general population and there’s case studies that have already proven that.

FACEBOOK'S NEW GAME FOR OCULUS RIFT!!